You can buy various kinds of musk melon in most fruit shops in town, drink freshly squeezed musk melon juice at street corners, all redolent with the heady aroma and rich flavour of this Really Quite Superb Fruit, and yet Coffee Day found a way to introduce a completely tasteless, odourless off-yellow fluid with synthesised chunks of fruitlike material in primary colours floating in it as part of their World Cup promo, and claim that it is musk melon juice.

How stupid do they think sports fans are?

Oh, wait...